Kim Fujinaka has been named a “Woman to Watch” as part of PBN’s 2016 Women Who Mean Business awards. 

Director of Integrated Marketing at PacRim Marketing Group, Kim was selected, along with eleven others, for this prestigious award.  She is being honored as an outstanding female leader for her contributions to the work place, business community, and community at large.  

“Kim has an uncommon ability to build community that supports growth and Aloha Spirit,” said Dave Erdman, president, chief executive officer, and founder of PacRim Marketing Group and PRTech.  “Whether that community is within her company, a non-profit organization, a neighborhood or internationally, Kim enhances the relationships that support sustainable growth and prosperity.” 

Kim oversees development and implementation of Asian language public relations and marketing programs for clients in tourism, hospitality, retail, and real estate industries.  She has been instrumental in helping clients increase share and spend of the Asian International Traveler market from China, Korea, and Japan, and helping clients grow their business by introducing them to new markets and new services such as Asian language social media management, and mobile/online marketing and analytics.

“Kim successfully integrates dynamic talent from Japan, Korea, and China, leading with vision, inspiration, and integrity,” said Erdman. “She is committed to mentoring her team members to thrive in their current rolls as well assisting them with planning a career path.  Her contributions to PacRim Marketing Group include refining the process and quality controls that are critical to her team’s internal cohesion and collective performance. ”

In the community, Kim has a history of volunteering for causes she is passionate about.  She is currently a YWCA board member, serving on the fundraising committee and a dedicated “Mentor” for the Going Places Network by Walmart, a program of the YWCA of Oahu and Dress For Success Honolulu. As an active member of the Honolulu Japanese Chamber of Commerce since 2011, Kim is currently involved with the Laulima Community Partnership Program.

She has also served on the Hawaii Host Committee of the 2011 Asia Pacific Economic Cooperation, organized drives for the Hawaiian Humane Society and Dress For Success Honolulu, and fundraised for organizations like the American Heart Association and Kids Hurt Too (which helps grief-stricken children in Fukushima, Japan).  She regularly supports school groups with presentations and mentoring for careers through the American Marketing Association, Public Relations Society of America, and other professional groups and university affiliations.   

As a former contestant and court member of the Honolulu Japanese Junior Chamber of Commerce’s Cherry Blossom Festival, Kim represented Hawaii, traveling throughout the U.S. and Japan.  She continues to support this organization of young professionals.