Dave Erdman has been advising established brands on how to increase their share and spend of the Asian International Traveler (AIT) market for more than 25 years. Founder, president, and CEO of PacRim Marketing Group, Inc., PRTech, LLC., and PacRim Marketing Tokyo, KK, he and his team have pioneered strategies and tools, combining multilingual online and traditional marketing for this purpose.

Before establishing PacRim Marketing Group in 1990, Dave was a senior consultant for Hill & Knowlton/Communications Pacific, Hawaii's largest public relations firm at the time. Prior to that, Dave worked at Tropical Rent-A-Car for ten years, where he was vice president of marketing and sales.

Dave was named the 2014 SBA Small Business Person of the Year for the State of Hawaii, recognized for being an advocate for Hawaii’s small businesses and travel and tourism and retail industries, as well as for his businesses’ 25 years of success. He is a past recipient of the Governor's Retail Merchant Award for his work with the Hawai'i Visitors and Convention Bureau to integrate retail and tourism marketing.

His professional affiliations include: HJCC (Honolulu Japanese Chamber of Commerce), PATA (Pacific Asia Travel Association), RMH (Retail Merchants of Hawaii), and HSMAI (Hospitality Sales and Marketing Association International). He is an active Rotarian and also contributes to the development of young professionals through university affiliations and an active internship program.

Dave has both lived and worked in Japan, starting as a Rotary exchange student in high school. He is now fluent in Japanese. He holds a Bachelor of Arts degree from the University of Hawaii, Manoa, where he majored in Asian/Japanese Studies and minored in Travel Industry Management and Marketing. He also majored in East Asian Languages/Japanese studies and business at Bucknell University in Pennsylvania.

Sayuri is responsible for monitoring departmental operations, managing customer relationships, developing the company’s strategic goals, and identifying business opportunities to maximize the company’s performance, drive revenues, and achieve the business’s profitability goals.

Sayuri joined PacRim Marketing Group from Giftmall.inc (LUCHE GROUP), where she was the Director of Sales and Marketing. There she led and produced new IT business, directed B2B logistics, and developed new business plans. Sayuri has expertise in marketing strategy, planning, and negotiations, which she displayed through her various leadership roles in advertising, IT, and PR.

Sayuri’s career includes six years at Hakuhodo, one of Japan’s top advertising and PR agencies, where she worked with global and Japanese clients such as Shiseido, JAL, Kao, Mercedes Benz, Mazda, and Estee Lauder Group. She is a graduate of Bridgewater State University in Massachusetts.

Jennifer’s professional experience includes more than twenty years of leadership and general management in finance, operations, HR, and sales/project management.

As Chief Operating Officer of PacRim Marketing Group, Inc., she plans, directs and coordinates all aspect of the company’s daily operations involving policies, objectives, and initiatives. She oversees administrative, financial, IT, and operational functions to ensure corporate goals and objectives are met on budget and deadline. Jennifer is dedicated to continually improving corporate service/operational efficiencies and productivity. Her focus is on enhancing human relations by supporting professional development, safe work environments, and diversity while improving the efficiency of corporate procedures. Additionally, Jennifer develops and implements companywide risk assessments and management plans, from basic disaster preparedness to technological security and risk management.

Prior to her current position, Jennifer worked for Vector…a move ahead, Inc., a premier full service moving and storage Mayflower Agent in San Francisco, California, where she led operations through growth, developing administrative, accounting, sales, IT, and operational processes. She also developed and implemented multiple marketing and sales campaigns averaging annual revenue growth of 30%. Managing up to 50 administrative, financial, sales and operational employees, she was responsible for ensuring efficient and effective business operations in the fast-paced environment. Jennifer was essential in evaluating financial and operational synergies with potential acquisition targets, resulting in profitable growth through multiple mergers and acquisitions. She sat on the Board of Directors as Treasurer and was involved in critical business decisions.

Jennifer holds a Bachelor of Science Degree in Business Administration with a Marketing emphasis from the University of San Francisco.

Jean has more than 20 years of experience in executive roles in public relations, advertising and consumer marketing.

Jean joined PacRim Marketing Group after several years with Marriott International, serving as Area Director of Communications for the 12 Starwood Hotels and Resorts in Hawaii.  At PacRim she specializes in all aspects of consumer marketing, including strategic planning, media relations, business development, brand development, and strategic philanthropy.  She has an extensive background in retail marketing and sales promotion, including writing, strategic planning, media relations and special promotions for key accounts.  In addition, she is well-versed in crisis and issues management. Her experience includes 15 years with Hill & Knowlton International Public Relations (now HK Strategies), where she supervised travel marketing, lifestyle and consumer marketing for a variety of clients in the hospitality, franchising, and retail sectors.

Jean has worked on behalf of major companies, corporations and nonprofit organizations. She served as vice president of communications and marketing for the Alzheimer’s Association California Southland Chapter, where she was an integral member of the senior leadership team, responsible for strategic guidance and annual marketing/communications campaigns.

Jean has received many awards for her successful communications and marketing efforts from national and international organizations including Hospitality Sales & Marketing Association International (HSMAI); International Association of Business Communicators (IABC); Public Relations Society of America (PRSA) and the Honolulu Advertising Federation (HAF).

Jean received a Bachelor of Arts degree (magna cum laude) from Pepperdine University in Malibu, California, where she majored in communications with an emphasis in public relations, as well as in Spanish. She is an accomplished photographer and a member of the Screen Actors Guild.

As Chief Technology Officer for PacRim Marketing Group, Jon oversees a top-flight technology team and software system development, documentation and analytics, and ongoing product management for major clients’ websites and software. He establishes technical standards and ensures adherence to them for product development and company operations.

Jon supervises all aspects of the businesses operations, including research, concept definition, design, systems development scheduling, production and logistics and works to improve infrastructure performance and end-user satisfaction.

Jon has held a System Developer position at Wave Internet, LLC where he worked on database-driven applications utilizing ASP.NET, ASP, VBScript, JavaScript and SQL technologies and Mainframe Backup Operator for Pacific Asia Computer Services, Inc. performing daily and weekly backups and providing client technical support.

Jon has been integral in getting and maintaining the company's PCI compliant status. He implemented the content management system (CMS), Omniture SiteCatalyst, online project management solutions, and help desk application to track and manage our reservation system maintenance and requests. He is integral in corporate risk management.

Jon holds an Associates of Science degree in Information Technology.

As Director of Digital Marketing Yuko is responsible for all digital planning, design, development, implementation, and management of digital marketing strategies. This includes leading all digital marketing initiatives such as campaign ideation, execution, measurement, analysis, optimization and assuring efforts are integrated to achieve objectives. She will work to build and maintain relationships with clients and support the overall integration of marketing strategies within the company.

Yuko has been with PacRim Marketing Group for over 18 years, and as the Senior Digital Marketing Manager, contributed to the success of the company and its many hospitality industry clients. This includes online marketing initiatives and transforming their Japanese websites into growing revenue sources. Yuko is a graduate of Aoyama Gakuin University.

Tamae handles Human Resources and administration for PacRim Marketing Group, Inc., and PacRim Tokyo, KK. In the role of Vice President, she develops and manages policies and procedures and bridges communication between each company as well as between the executive department and the other departments at PacRim Marketing Group’s U.S. headquarters in Honolulu.

She has been instrumental in negotiating vendor contracts, including those involving new and social media, for the benefit of our clients. In addition, Tamae played a crucial role in opening PacRim Marketing Tokyo, KK, our Asia-Pacific headquarters.

Her professional experience includes time spent to develop and manage the Intercultural Communication College in Honolulu, Hawaii, as well as management functions for Kamaole Land Venture, a Japanese/American development company.

Tamae is originally from the Ibaraki Prefecture, near Tokyo, Japan, and has lived and worked in Guam as well as Hawaii.