Excerpt from article by Lucy Tuitupou
in Pacific Business News
Every company wants to say it has great customer service.
But beyond the day-to-day attempts at keeping customers happy, some encounters genuinely deserve to rise to the top.
To add context and color to this week’s Lists of largest public relations and advertising firms, PBN thought it would be interesting to hear what industry leaders had to say about their customer service.
So, we asked one firm from both lists the following question: What is one of your most memorable customer-service experiences?
Here’s what we learned from Dave Erdman, president and CEO, PacRim Marketing Group, No. 1 on our public relations firm List:
“My most memorable experiences are when we exceed our client partners’ expectations by helping them achieve customer service excellence with their own Asian international traveler bases.
“Recently, PACREP LLC gave us that opportunity when they asked us to manage the Asia-focused integrated marketing communications program for The Ritz-Carlton Residences, Waikiki Beach.
“We at PacRim Marketing Group were excited to support their highly publicized, invitation-only real estate sales event, which was the world’s first held online.
“PacRim’s Japanese and Chinese market specialists worked behind the scenes to populate live feed via the project’s Japanese and Chinese websites, providing realtime content from Waikiki to a global audience of more than 8,500 online viewers. From Hawaii destination messaging to project announcements and congratulations, the live broadcast helped further reinforce that, for PACREP’s Asian buyers, Ritz-Carlton Residences and Hawaii is by far their top choice.”
What impressed PBN editors the most about this experience was the combination of mastering technology while serving off-island customers — never an easy task.
Read original article on Pacific Business News