PacRim Marketing Group and PRTech utilized an integrated mix of marketing solutions to develop brand recognition within the Japanese market. Website development, advertising (online and print), PR, video and collateral production, and key events in Hawaii and Japan were integral in influencing Japanese travelers both pre-departure, and upon arrival in Hawaii. Additionally, Neiman Marcus Honolulu developed its own “International Point Club,” modeled similarly to programs run by Japanese department stores, and allowing the store to recognize and reward spending from Japanese travelers, while capturing their data for continued communication. The Neiman Marcus Honolulu website was developed in English, Japanese, Korean and Chinese, and to this day remains the only one of its kind within the Neiman Marcus chain. The site provides seasonal content, curated for each targeted Asian International Traveler market, and also links to the store’s International Point Club member login page which has the function to track spend, rewards, and maintain brand engagement and loyalty through direct email marketing.