HONOLULU —PacRim Marketing Group has named Alex Wereszczynskyj Integrated Marketing Manager. He joins PacRim’s integrated marketing team of multilingual specialists in Honolulu and Tokyo and will be responsible for client brand services and positioning objectives as executed through strategic communications, public relations, special events, promotional materials and advertising.
Wereszczynskyj, who has a long background in advertising and marketing, comes to PacRim Marketing Group from Aqua-Aston Hospitality, where he was the Advertising Manager for 10 years. This included handling advertising and collateral production, overseeing marketing for the Asia market, and brand identity, contentand advertorial strategy for nearly 40 properties across 4 Hawaiian Islands, the Continental U.S. and Costa Rica.
Wereszczynskyj’s career also includes several years of working at local-based advertising agencies, Sanjo Corporation and Success Advertising; three years in the hospitality industry working at Kintetsu International Hawaii; and a number of years in the retail industry at Fendi, Burberry and Prada.