PacRim Marketing Group has promoted Jamie Lee to Sales and Marketing Coordinator.
In her new position, she will assist with developing customized sales and marketing plans for clients, integrating Asian language print and digital media aimed at increasing share and spend of the Asian International Traveler market.
Lee worked at PacRim Marketing Group as a college intern in 2011, doing research and analysis, translating English into Korean, and providing customer service to marketing clients. She joined PacRim Marketing Group as an Advertising Assistant in June 2014 and was promoted to Advertising Coordinator in February 2015. Prior to joining PacRim, Lee worked in retail and in the travel industry with brands such as Disney and H.I.S. Hawaii.
In addition to speaking fluent Korean, Lee is proficient at speaking, reading, and writing Japanese. She holds a Bachelor of Business Administration in marketing and international business from the University of Hawaii at Manoa, and was an international exchange student during her junior year at Sophia University.
“Jamie’s skill set is rare, giving her an ability to understand cultural nuances and trends important to helping brands expand their reach and communicate effectively in Asia,” said Dave Erdman, president and chief executive officer of PacRim Marketing Group and PRTech. “Jamie’s enthusiasm and knowledge of marketing disciplines has led to client satisfaction.”