Honolulu—Maiko Hanawa has been promoted to Senior Media Communications Manager from Media Communications Manager at PacRim Marketing Group, Inc., where she has specialized in Asian media relations and advertising for the past ten years.
As part of PacRim Marketing Group’s Integrated Marketing Services team, she oversees and cultivates relationships for the Japan market, developing marketing communications programs that integrate Japanese public relations, advertising, promotions and online marketing for clients. Clients value her unique skills in negotiating added value when planning media strategies, amplifying their brand stories appropriately and accurately in the Asian markets, especially Japan, and now China, Taiwan, and South Korea. Hanawa was instrumental in opening PacRim’s Asia-Pacific Headquarters in Tokyo in 2004. She also blogs and conducts social media on clients’ behalves in Japanese.
“Maiko’s passion for understanding her clients’ brands as well as Japanese and other Asian language media, enables her to communicate their messaging effectively and efficiently,“ said Dave Erdman, president and chief executive officer of PacRim Marketing Group. “Maiko has been a pleasure to work with over the past ten years, appreciated by the PacRim Marketing Group team and our clients.”
Born in Japan, Hanawa is fluent in Japanese and English. She holds a Bachelor of Arts degree in Communications from Lewis & Clark College in Portland, Oregon.