Core Value


At PacRim Marketing Group, we embrace the Hawaiian culture and our location at the “Gateway to the Pacific” where we were founded 25 years ago. The core values of ALOHA transcend cultural boundaries and help our multicultural teams communicate more effectively with each other and with clients.

The word Aloha holds within itself all one needs to know to interact in the company and with stakeholders—clients, partners, friends.


A, ala, watchful, alertness
L, lokahi, working with unity
O, oia‘i‘o, truthful honesty
H, ha‘aha‘a, humility
A, ahonui, patient perseverance