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Strategic Planning
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A strategic plan serves as a road map to marketing success. With a strategic plan, PacRim Marketing can harness its contacts and services to increase the effectiveness and cost efficiency of your marketing efforts.
PacRim's expertise is in planning and implementing a results oriented, integrated strategic marketing plan that meets specific sales objectives and corporate goals within the Asia-Pacific and U.S. markets.
During the strategic planning process, PacRim's executive committee will work with your company to help identify your corporate marketing needs. Our comprehensive strategic plans often start with research, such as a feasibility study to assess the competitive environment, consumer attitudes toward similar products, and other market indicators that impact successful marketing of your product and/or service.
PacRim Marketing will then develop recommendations to help you meet your corporate goals, whether they be to boost sales in Hawaii or to introduce a new product throughout the Pacific Rim.
To implement your strategic plan, PacRim will form a task force of staff members from its marketing specialty departments--such as advertising, public relations, e-marketing-- to execute the necessary tactics in a timely fashion. Our executive committee will oversee and monitor the process and results, recommending adjustments where needed.
Strategic planning has helped our clients reach a range of marketing goals, including:
- Business and Sales Consulting
- Corporate and Product Branding
- Product Repositioning
- Marketing Plan Development
- Market-entry Programs
To inquire about our strategic planning services, please contact Dave Erdman at 949-4592, ext. 833.
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