FOR IMMEDIATE RELEASE

Contact:
Dave Erdman
PacRim Marketing Group, Inc.
Phone: (808) 949-4592 ext. 821
Fax: (808) 942-5251
Email:
Web Site: http://www.pacrimmarketing.com

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SONY MAGAZINES PROMOTES HAWAII WITH TWO SPECIAL ISSUES

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Honolulu -- PacRim Marketing Group, Inc. announced the release of two new special edition, Japanese language magazines devoted specifically to Hawaii--the two-hundred-page publication for the mature and luxury market called "Otona No Hawaii" and the one-hundred-and-seventy-five-page "Aloha Wedding and Honeymoon", which reached bookstores and kiosks throughout Japan in mid-February.

"PacRim's market research and trends analysis, combined with readership information from "Aloha Express," Sony Magazines' quarterly Hawaii travel guide, formed the basis for creating these special editions," said Dave Erdman, president and CEO of PacRim Marketing Group, Inc., the exclusive representative of Sony Magazines in Hawaii.

"Our research shows that those planning their honeymoons and weddings from Japan like to be active while on vacation and are willing to spend more money than your average traveler," Erdman said. "In addition, the sophisticated, "mature" market is emerging and becoming highly sought after and important for Hawaii companies to reach."

"Sony Magazines' two special edition magazines also support goals for Hawaii's tourist industry approved by the HTA (Hawaii Tourism Authority), which include focusing on these "higher spending" and "active" visitors from Japan."

"Otona No Hawaii" features subjects including hula classes, lei- making, quilting, fine dining, fine wines, high-end resorts, and time-share resort facilities and program information. "The magazine's content is more cultural and appeals to the mature, sophisticated, active traveler with more spending power and leisure time, over the age of fifty," said Joy Ishiara, Sony Magazines representative at PacRim Marketing Group.

The second publication, "Aloha Wedding and Honeymoon," focuses on subjects of interest to couples planning to marry or honeymoon in Hawaii. "The entire content of this special edition features wedding and honeymoon options available in Hawaii only, unlike other magazines of this type in Japan that focus on many different locations," Ishiara said.

"We are pleased that Sony Magazines created these special editions at a time when efforts are needed to continue to attract tourism to Hawaii," said Erdman, whose firm assisted Sony Magazines with its research and coordination of editorial content, photography, and advertising for the special editions.

PacRim Marketing Group Inc. ( www.pacrimmarketing.com ) is an international marketing firm specializing in connecting clients with Pacific Rim markets through integrated, multicultural marketing solutions.

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