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Pacrim Marketing Group Partners With Japanese Firms To Form Hawaii's Largest Commercial Web Site For Japan's Market 
FOR IMMEDIATE RELEASE
Contact:
Honolulu - Hawaii-based PacRim Marketing Group Inc. announced, today, that it has expanded its Japanese language Hawaii visitor web site, "Hawaii no Arukikata" (www.hawaii-arukikata.com), to include on-line reservations and sales of travel-related products and services-making it Hawaii's largest commercial travel web site for the Japanese market. The popular 1,800-page web site, which features the latest trip planning information on Hawaii, now offers on-line search and selection functions for nearly 2,500 package tours and activities, accommodations, and air ticket options for Hawaii that are available from Japan's major travel companies, including JTB (Japan Travel Bureau), KNT (Kinki Nihon Tourist), Nippon Ryoko, R&C, ST World and ANA (All Nippon Airways). In response to consumer demand for on-line reservations capabilities and flight and tour information, PacRim Marketing Group expanded its web site by linking it to "Chikyu no Arukikata KAITEN TRAVEL (http://arukikata.co.jp/travel/hawaii)," a worldwide travel web site started by Japan's largest publisher of travel guidebooks, Diamond Big Inc., and Mitsubishi Shoji's Internet business, Venture Republic and its subsidiary, Travel.co.jp. "We were fortunate to be able to team with highly respected Japanese companies to expand our web site to include on-line travel reservations and booking options to meet our customers' needs," Erdman said. "These companies had a mutual interest in co-branding their web site with "Hawaii no Arukikata" due to its popularity in the Japanese market." Started by PacRim Marketing Group four years ago, "Hawaii no Arukikata" is one of the biggest specialized destination travel web sites in Japanese. The site consistently appears on the top listings for the most popular search engines on Hawaii in Japanese, including Google Japan, Yahoo Japan, and Excite Japan. Highly supported by Japanese travelers to Hawaii (around 1.5 million people annually), including many repeat visitors, the web site is viewed by nearly 10,000 individual users per day and receives more than three million page views a month from Japan. Since 1999, the Japanese language site from Hawaii has offered a broad range of Hawaii destination travel content, including: daily news updates from all islands; cultural and island history; information on events and activities; maps of beach areas and shopping centers; and daily interviews with Japanese visitors about their vacation experience and spending patterns in Hawaii. An interactive bulletin board for Hawaii-bound travelers from Japan and downloadable discount coupons are also available on-line, as well as the new on-line travel selection and booking options. "Diamond Big and Travel.co.jp said they plan not only to expand 'Hawaii no Arukikata' into the biggest travel purchase site, but aim to make it the top specialist overseas travel site," Erdman said. "The new service is expected to impact the travel industry, influencing the rapid 'Internet-ization' of the travel industry." The expanded "Hawaii no Arukikata" site will use travel content, travel product development and purchase expertise from Diamond Big's "Chikyu no Arukikata" guide book and home page and the search function, technical expertise, and travel site operational know-how from Travel.co.jp. PacRim Marketing will operate the site and continue to create the daily updated news and Hawaii destination content. PacRim Marketing also will promote the site, using it's marketing expertise that helped "Hawaii no Arukikata" gain its popularity in Japan. Partners of the venture bring years of international business, marketing, and travel experience to this new service. Diamond Big (www.arukikata.co.jp) publishes travel-related books and magazines such as "Chikyu no Arukikata," which has an annual circulation of 8 million copies. Travel.co.jp (www.travel.co.jp) is a specialist travel information search site, run by Travel.co.jp, which belongs to the Venture Republic Group (www.v-republic.co.jp). In July 2002, it merged with the general travel site "Tour Navi" to become one of the largest travel information sites, with 110,000 members and an e-mail magazines circulation of 160,000. PacRim Marketing Group, Inc. (www.pacrimmarketing.com), is a Hawaii-based marketing firm that specializes in connecting clients with Pacific Rim markets through integrated, multicultural marketing solutions.
Please click on the following link to view an article related to this news release in the Hawaii Business Magazine: Hawaii Business Magazine Article Back | Current News News Archive
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