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Japan Market Update - JANUARY 2004
Japan Market Update - January 2004 Edition
Happy New Year ,
As we launch into the "Year of the Monkey" we are excited about the prospects for the Japan market. We see business profitability growing in many sectors in Japan, and also positive growth in consumer confidence.
We are keeping our fingers crossed and hoping for no unforeseen circumstances that plagued the travel industry last year, particularly from Asia and Japan.
Hopes and expectations are high. We all will have to continue to work hard, be creative and innovative to achieve great success! This is the year to push the envelope.
This January issue of the Japan Market Update looks at some of the trends in the market that have had an impact business or will have and effect in the near future. We also included a recap of highlights of 2003.
All of us at PacRim look forward to working with you in 2004. Let's make it a great year together!
Warmest Aloha,
P.S. By the way, I was quoted in the Honolulu Advertiser today (1/8/04) about the positive Japan visitor forecast. You can read the article here.
TABLE OF CONTENTS
*Japan Market News
-----Travel: Holiday visitors from Japan rise
-----Travel: Japanese arrivals fueled by Honolulu Marathon
-----Travel: Travel agencies push Hokkaido-Honolulu charter flights
-----Travel: Honolulu Festival anticipates more Japanese tourists in 2004
-----Travel: Dentsu to roll out Hawaii ad campaign in January
-----Travel: JTB ranks Hawaii wedding chapels
-----Sports: Newest Japanese ballplayer penetrates American major league
-----Retail: "Fukubukuro" watch
-----Retail: Japanese shop Wal-Mart for holiday goods
-----Retail: "Allergy season" a niche market?
-----Technology: KDDI affiliate unveils new phone for senior market
-----Trends: Japanese women pursue self-improvement outside work and home
-----Local Business: Gov. Lingle celebrates Watabe's milestone bride and groom
-----2003: The Year in Review
-----Currency: Yen ends 2003 with three-year record high
-----Politics: Koizumi mulls over economic recovery and Iraq deployment
-----Sports: Bob Sapp still the rage in Japan
-----Technology: Broadband booms, reaches 12 million homes
-----Fashion: Minis for summer, minis for winter
-----Beauty: Black is back, and so are sideburns
*Culture Corner
*Media of the Month
*Upcoming Magazine Deadlines
*Important Dates
Does your message reach Japanese using the internet? Click here for more information!
JAPAN MARKET NEWS
Travel: Holiday visitors from Japan rise
Travel to Hawaii continues to gain momentum, as more Japanese travelers are expected to visit Hawaii during the holidays than last year, according to latest reports released by JTB. The 10-day period spanning Christmas and New Year's may bring approximately 73,000 Japanese visitors to Hawaii, a 4.3% increase from the previous year. While some major travel agencies have reported cancellations for travel to Hawaii, luxury hotels such as the Halekulani have been sold out for the holidays for nearly a year. (Sources: Honolulu Advertiser 12/13/03; Travel Journal International 12/08/03)
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Travel: Japanese arrivals fueled by Honolulu Marathon
Strong year-end travel by Japanese visitors surged during the days leading to the Honolulu Marathon on December 14th. The three-day period prior to the marathon saw average arrivals from Japan of 6,647 per day, 63 percent higher than the average daily arrivals for the first ten days of the month. Waikiki hotels saw near-capacity bookings for the marathon weekend, peaking at 91.4% on Saturday. Room rates were also up for the week, 8 percent higher than last year. According to the Honolulu Marathon organization, 32 percent of Japanese participants began registering and planning for the marathon a year ago. Hotel reservations still saw few cancellations during this period.
The marathon ended with victory for the Japanese as well: Second-time Honolulu Marathoner Eri Hayakawa emerged from behind the starting pack and won the women's category, finishing with a time of 2:31:56. The 22-year-old Tokyo native who placed 4th in 2002 beat out Russian stars Albina and Alevtina Ivanova (no relation), who placed 2nd and 3rd last year. All 25,283 registrants packed the starting line at 5 a.m. on December 14th, 60 percent of whom were entrants from Japan. Creative running gear were visible again this year, most notably two runners in full-figure Doraemon cartoon character suits, and one elderly Japanese man donning nothing more than his running shoes and a bright red fundoshi (loin cloth). (Statistics: www.honolulumarathon.org; DBEDT; Pacific Business News 12/19/03. For Howard Dicus' review of the marathon weekend, go to http://www.bizjournals.com/pacific/stories/2003/12/15/daily68.html?f=et71 )
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Travel: Travel agencies push Hokkaido-Honolulu charter flights
Less than a month after Northwest Airlines announced it would reopen its Kansai -- Honolulu route next April, the Japan Association of Travel Agencies (JATA) began actively promoting the resumption of direct flights from Hokkaido's Shin-Chitose airport. Direct flights to Honolulu were cancelled last fall due to airline cutbacks and insufficient demand. But according to an ANA Sales & Tours representative, demand for Hawaii travel from Hokkaido has in fact been consistently high, and although the process to resume the route may be difficult, the effort is justified. In the meantime, the JATA Hokkaido Chapter, backed by JAL, ANA, and 26 local travel agencies, is currently advertising seasonal charter flights to Honolulu. (Source: HVCB Weekly 12/16/03)
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Travel: Honolulu Festival anticipates more Japanese tourists in 2004
This year not only marks the 10th anniversary of the Honolulu Festival, but also the 150th year of cultural exchange between Japan and the United States. That said, organizers are scaling up offerings for the three-day festival in March, featuring popular ukulele artist Jake Shimabukuro and a dynamic Yosakoi parade (a traditional parade from Ko-chi prefecture in Southern Japan) through Kalakaua Ave. The festival hopes to attract about 5,000 tourists from Japan. JTB began promoting the festival in late 2003, targeting small tour groups and cultural organizations. (Sources: HVCB Weekly 12/16/03; JTB Group Tours)
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Travel: Dentsu to roll out Hawaii ad campaign in January
"To islands beyond your imagination," (in Japanese) followed by "6 islands, 6 surprises" (in English) will be the catch phrase for Dentsu's ad campaigns that will promote Hawaii to Japan. Dentsu, Japan's largest ad agency, replaces the HVCB in hopes of bolstering Hawaii's image to both new and repeat travelers. January 2004 will mark the first phase of Dentsu's marketing campaign, focusing on drawing business for the Golden Week travel season in late April and early May. The second phase follows into May and June, promoting vacations for the summer months.
(Source: Travel Journal International 12/01/03)
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Travel: JTB ranks Hawaii wedding chapels
As a part of their marketing campaign to attract Japanese couples planning overseas weddings, JTB's web site produced a list of Hawaii chapels most coveted by their customers. All chapels are located on Oahu, and are ranked as follows:
1. Aloha Ke Akua Chapel
2. Ko'olina Chapel
3. Kawaiahao Chapel
4. John Dominis Chapel by the Sea
5. Sea Life Park St. Catalina Seaside Chapel
Customers can click on a chapel of their choice to read a full description of the site, black-out dates, special features (i.e. stained glass windows, language spoken by priest, etc.), and estimate costs of a "wedding package" associated with the chapel. Complete wedding planning -- including hotel, transportation, photography, flowers, rental attire -- is coordinated by JTB, in association with local wedding consulting firm Watabe Wedding Corp., creating a virtual one-stop shop for Japanese couples. Once couples have narrowed some of their choices, they can hash out the details at any one of 20 nationwide JTB outposts, called "Wedding Plaza," specifically catered to wedding planning. (Source: Look JTB)
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Sports: Newest Japanese ballplayer penetrates American major league
Dubbed "Little Matsui" by his new team, Kazuo Matsui, formerly of the Seibu Lions, signed a reported three-year, $20 million deal to play for the New York Mets. An icon among celebrity-status athletes in Japan, Matsui joins the rank of elite Japanese exports Hideo Nomo of the L.A. Dodgers, Ichiro Suzuki of the Seattle Mariners, and Hideki Matsui of the New York Yankees. He is the first Japanese baseball player to become an infielder for an American major league baseball team. The 28-year-old received offers from four MLB teams including the Dodgers and the Yankees, but said the Mets coveted him relentlessly. "I appreciated their enthusiasm for me," Matsui said, "and I decided that New York was the best environment for myself and for my family." (Sources: www.mlb.com; www.asahi.com 12/09/03)
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Retail: "Fukubukuro" watch
Americans flock to department stores for Day-After-Christmas sales, but one day after the year breaks the Japanese line up at theirs for fukubukuro, or "lucky bag," hunting. The difference is that there is absolutely no browsing allowed for your fukubukuro -- you just have to grab one and get out of the way, or risk being trampled by a mob of shoppers scrambling for that one lucky bag. Fukubukuro used to be a means for stores to purge their inventory, a clearance sale of sorts. But what fun is it to watch customers choose what they want to buy? Why not fill paper bags with approximately equal values of goods -- clothes, cosmetics, accessories, even food -- and have shoppers fight for them? To encourage shoppers, some bags include items of much higher value, thus giving them the feeling that they scored a great deal. Lucky bags have come a long way from including odds and ends. Below are previews of this year's hottest fukubukuro, proving that stores have become creative with their offerings -- some bordering on outrageous -- and leaving shoppers longing for X-ray vision.
Known for their high ratio of "lucky" bags -- albeit on the traditional side -- and attracting lines of shoppers before the doors open on January 2nd, Mitsukoshi department stores will sell theirs as durable, nylon tote bags filled with fashion and household accessories. The winning bags, which all cost 10,000 yen (approximately $93), will include certificates for luxury items such as air purifiers, plasma TVs, and cashmere blankets. Starbucks will offer 3,000 yen (approx. $28) bags filled with coffee beans, store brand paraphernalia, and pre-paid "Starbucks cards" worth 300 to 3,000 yen (approx. $3 - $28). It'll be first-come, first-served at the Ginza Matsuya department store, where popular cosmetics shop "Artisan & Artist" will sell only 10 bags -- priced at a hefty 50,000 yen (approx. $460) -- all including a private session with celebrity makeup artist, Chiaki Shimada. One lucky bidder will win the 1,450,000 yen fukubukuro (approx. $13,400) at the Keio department store, where the prize is a leopard-print, hybrid car convertible. The limited edition vehicle comes loaded with a "gold package," along with a trunk full of Hanshin Tigers memorabilia (they lost last year, remember?). Any takers? (Source: Tokyo Shinbun Shopper)
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Retail: Japanese shop Wal-Mart for holiday goods
Seiyu department stores across the country experienced increased sales after introducing Wal-Mart brand Christmas decorations and toys to their seasonal line-up. Customers snatched holiday-theme adornments for their home and office, such as the popular Santa Claus stuffed animal (980 yen, approximately $10) and beaded garlands (98 yen, approx. $1 each). A $10 cash register toy has sold over 10,000 units in less than 10 months, making it a hit item among other discount toys available at Seiyu stores. Wal-Mart's "everyday low price" philosophy penetrated Seiyu in March 2002, when the retail giant acquired the debt-ridden department store chain for a 36% stake in the company. As a whole the company has yet to experience a winning quarter, nevertheless Seiyu -- among others suffering in the retail sector -- hope to see a turn in their profitability as they expand their offerings of discounted goods. Their net loss, however, has shrunk as of October 2003. Meanwhile Wal-Mart plans to open its first supercenter in Japan next April, joining the likes of Costco Wholesale and French supermarket chain Carrefour SA as foreign mega-store operators in Japan.
(Sources: Tokyo Shinbun Shopper 11/13/03; Seiyu Press Release 11/20/03; For a complete article on the initial Seiyu acquisition, visit http://www.siamfuture.com/asiannews/asiannewstxt.asp?aid=2249)
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Retail: "Allergy season" a niche market?
Hay fever season in Japan peaks between February and April, when cedar trees produce their lush leaves and highly allergenic pollen. During the season, drugstores aggressively display allergy "countermeasure" products such as masks, eye drops, anti-histamine medications, specially formulated Chinese herbs, and even aromatherapy kits designed to alleviate symptoms. But one dairy company saw the severity of the annual allergy season as an opportunity to concoct a yogurt that benefits allergy sufferers. In January, Koiwai Dairy Corporation will introduce the "KW Yogurt," allegedly proven to balance immune levels and keep overactive histamines at bay.
But if Benadryl or yogurt won't do, Odakyu department stores will feature more than 300 "anti-allergy" products beginning early 2004. The focus will be on preventive measures, such as the popular facemasks and saline nasal sprays. But serious consumers can look forward to unique offerings this year, including oversized covers that prevent pollen from penetrating your futon mattress when airing them outdoors (13,000 yen, or approx. $115). Another is a disposable, yet washable, hooded overcoat built to last just one season (980 yen, approx. $10). Odakyu anticipates that their best-selling item will be a facemask coated with special corn-derived fibers that apparently break down allergens on contact (two for 500 yen, approx. $5). (Sources: Tokyo Shimbun Shopper 12/18/03; www.asahi.com 12/19/03)
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Technology: KDDI affiliate unveils new phone for senior market
TU-KA Cellular Tokyo Inc., an affiliate of telecom giant KDDI, introduced the world's first vibrating phone catered to seniors and those with hearing disabilities. Although as compact and stylish as standard cell phones, the TS41 model comes equipped with a special vibrating component that helps the brain interpret sense as sound. When pressed against the cheek, pulse signals travel through the auditory nerve, allowing the user to "hear" the caller's voice. The phone, which is scheduled for release in early December, will cost around 10,000 yen (approx. $93). TU-KA expects to sell 20,000 to 30,000 units per month. As the Japanese cell phone market plateaus and companies scramble to attract new customers, manufacturers have diversified their design to introduce more than the "cute and tiny" phones fit for younger users. In 1999, NTT Docomo, Inc. introduced a phone with a larger display, larger fonts, and a voice-activated email program, targeted for older users. In ten months, that phone sold over 2,400,000 units. TU-KA hopes that the TS41 will have similar success in the senior market. Statistics show that in 2002, cell phone sales increased by 57.8%, of which 13.4% were in the 70 and above age group. (Source: www.asahi.com 12/10/03)
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Trends: Japanese women pursue self-improvement outside work and home
For previous generations of Japanese women, the three pillars of learning were calligraphy, flower arrangement, and the traditional tea ceremony. Young women trained for years to perfect these arts, as these assets helped them become more marketable in the eyes of potential suitors. Times have changed and so have urban Japanese women, but their hunger for learning has not lost momentum. These days the motto is jibun o migaku, or "to polish oneself," in pursuit of self-improvement that propels a woman's career, or simply grows from an inspiration. A recent survey by ewoman.com -- an online community catered to women -- shows that 80% of its members are currently, or are considering, pursuing after-work activities. A similar report by Keiko to Manabu -- a monthly guide of classes and workshops offered throughout Japan and abroad -- reveals that the most popular activities for women between the ages of 20 and 34 are English lessons, exercising at a gym, and "homestyle" cooking classes. A vast majority of these women spend an average of four to 10 hours in classes, and spend 5,000 and 20,000 yen (approximately $46 to $185) every month. At ewoman.com, the site features a section called "ewoman university," where seminars on topics as vast as Investing 101 and How to Meditate are regularly offered. Some are online workshops, while others require attendance at a central location within Tokyo. (Sources: Keiko to Manabu Recruit Publishing; www.ewoman.co.jp)
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Local Business: Gov. Lingle celebrates Watabe's milestone bride and groom
A young Osaka couple received star treatment and well wishes from Hawaii Gov. Linda Lingle, as they became Watabe Wedding Corp.'s 300,000th customer. Watabe, a local company celebrating 30 years in the wedding consulting industry, caters to roughly 15,000 couples each year in Hawaii alone, but also operates in 66 cities worldwide including Paris, London, Firenze (Italy), Vancouver, Guam, and Sydney. The lucky couple's wedding ceremony, which was attended by Watabe's top executives, was aired on wide-screen TVs throughout their native city's Kansai International Airport. (Source: East-West Journal 12/15/03)
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2003: The Year in Review
Currency: Yen ends 2003 with three-year record high
The yen teetered around 118 ~ 119 yen to the dollar for most of the year. It reached a three-year record high of 107 yen in the fall, following GDP gains reports and the Nikkei market's bullish outlook on Japan's economy. Adverse effects of a strong yen are seen mainly in export-heavy industries such as auto and consumer electronics manufacturers. But for the traveling Japanese, a strong yen has been a welcome change, padding their wallets with a few extra dollars to spend while overseas.
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Politics: Koizumi mulls over economic recovery and Iraq deployment
Newly re-elected premier Junichiro Koizumi began his second term under dire circumstances. After two Japanese diplomats on fact-finding missions were ambushed and killed near Tikrit in late November, the Prime Minister appealed to a fiercely opposed public that Japan will continue to prepare for deployment of its defense forces to Iraq. So far, Japan has pledged $5 billion in aid for the war effort. Meanwhile his reform agenda, which includes an effort to privatize postal services and public road corporations, may also face resistance within the Parliament, where Koizumi's ruling coalition lost clout to a rival party. The Japanese economy has been showing a modest recovery, as GDP grew steadily in 2003 -- the first consistent improvement in ten years -- but a strong yen may push big exporters into debt. (Sources: www.cnn.com 11/13/03; BBC News 11/30/03; www.inq.net 12/02/03)
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Sports: Bob Sapp still the rage in Japan
After two years with Japan's popular K-1 professional fighting league, ex-NFL dropout Bob Sapp is still one of the country's biggest media darlings. By June 2002, the 300-pound Sapp -- alias "The Beast" -- had given more than 1,000 interviews, appeared on over 200 TV shows, and had been on at least 20 commercials pitching everything from TVs to instant noodles. His estimated income for 2003 was 3 million dollars, chump change compared to top athletes' salaries in the U.S., but enough to put him among Japan's highest paid athlete-turned-celebrities. He has years left to fulfill the 15-fight commitment with K-1 (his next big fight is speculated to be against Mike Tyson), but has already been approached by the NFL and Hollywood bigwigs for opportunities back home. Meanwhile Sapp is thronged by Japanese fans and journalists wherever he travels; his dramatic, charismatic, henna gaijin (strange foreigner) persona continues to charm both spectators and enterprises alike. (Sources: www.sportsnavi.com; www.time.com 6/02/03)
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Technology: Broadband booms, reaches 12 million homes
It was a good year for NTT and Yahoo, Japan's top broadband service providers. Subscriptions to DSL, cable and FTTH (Fiber-to-the-Home) surged throughout the year, scoring a combined 52 percent increase since January 2003 and reaching 12 million households -- a goal that was considered a pipe dream only a year ago. DSL dominated the boom, accounting for 75 percent of all broadband connections. Between October and November alone, DSL subscriptions increased by 16.8 percent, while cable increased by 4.6 percent. Price wars among service providers stripped monthly fees to about 2300 yen (approximately $21); today, the world's fastest broadband connection (eight times faster than what Americans can use from home) is also the world's cheapest. Broadband was slow to catch on in Japan, where the wireless network spread infinitely quicker than telecom companies could unravel -- or bypass -- NTT's relative monopoly over the country's underground infrastructure. Mobile phones became the communication mode of choice for much of the last decade, as portable devices became smaller and niftier. Wireless Internet access subscriptions grew a modest 10 percent in 2003. (Sources: Japanese Ministry of Public Management, Home Affairs, Posts and Telecommunications; Internet Watch 6/27/03 & 12/12/03; www.point-topic.com 10/20/03; Wired 11/08/03)
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Fashion: Minis for summer, minis for winter
Miniskirts were hot in 2003, donned by pre-teens to moms, in varying degrees of thigh-bearing lengths, and in a myriad of styles and textures. The look of the summer was a pleated or flowing miniskirt with sandals. Footwear enthusiasts also used "leg accessories" -- clip-on adornments -- to decorate their sandals and to match their shoes with their skirts. The popular minis are carrying over to the winter months, but paired with last year's comeback: knee-high boots. The overall fashion atmosphere still carries a casual and retro feel; sixties' hip-huggers, fat belts, and tight tops (think Abercrombie & Fitch) have gained in popularity. Gone, for the time being, are chunky platform shoes. (Source: www.jinjapan.org 6/18/03)
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Beauty: Black is back, and so are sideburns
Japanese youth seem to have gone through a slight identity crisis in the last couple of years, as they bleached away their raven hair for a look more western, more cosmopolitan. But many blondes and redheads are now trading in their chemically treated locks for the original, jet-black hue. Care-free styles -- popularly called muzousa -- are still in, although judging from their coifed perfection and the demand for hair care products, they are far from care-free. The muzousa look is created by gradated, feathery cuts as opposed to the previously vogue "one-length" style of the 90s. The look is popular for both sexes; the ladies flip their curls outward rather than curling them in, and bangs fall onto their faces; men are sporting sideburns, with longish chunks of thick hair gelled and molded into a funky, yet polished version of "bedhead." (Source: Mod's Hair Japan)
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CULTURE CORNER
Coming-of-Age Day
The second Monday of January is Coming-of-Age Day, a national holiday to encourage those who have newly entered adulthood to become self-reliant members of society. (The holiday used to be on January 15, but in 2000 it was moved to the second Monday of the month.)
Municipal governments host special coming-of-age ceremonies for 20-year-olds, since an "adult" in Japan is legally defined as one who is 20 or over. They gain the right to vote on their twentieth birthday, and they're also allowed to smoke and drink. But along with these rights come new responsibilities as well, and so age 20 is a big turning point for the Japanese.
Coming-of-age ceremonies have been held since time immemorial in Japan. In the past boys marked their transition to adulthood when they were around 15, and girls celebrated their coming of age when they turned 13 or so. During the Edo period (1603-1868), boys had their forelocks cropped off, and girls had their teeth dyed black. It wasn't until 1876 that 20 became the legal age of adulthood.
These days, males generally wear suits to their coming-of-age ceremony, but a lot of females choose to wear traditional furisode--a special type of kimono for unmarried women with extra-long sleeves and elaborate designs. For unmarried women, furisode is about the most formal thing they can wear, and so many of them don it to the event marking the start of their adult life.
The number of children in Japan is shrinking. For instance, about 1.74 million (890,000 males and 850,000 females) joined the ranks of grown-ups in 1999; this is 80,000 fewer than the year before and represents 1.4% of the total population.
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MEDIA OF THE MONTH
globetrotterhawaii.com Advertorial
With the holiday season past us, it is time to think about how to increase your sales in 2004. For most of you, the Internet has become a new way of reaching customers, especially for those that do not reside in Hawaii.
In the past, looking for ways to market your website to the Japanese has been extremely difficult and many of you have problems figuring out how to penetrate the world's second largest market. Hawaii-Arukikata.com, the most popular website about Hawaii in Japanese, has come up with a simple solution to this challenge. This new opportunity is called an "advertorial", which is set up to feature your most popular products that you carry in your shops and on your website. If you have an on-line e-commerce site set up, let us help you drive additional Japanese traffic to your site. From Aloha Shirt companies to Hawaiian Jewerly vendors, Hawaii-Arukikata.com has helped them gain a stronger presence in this market. We built a Web page on this exciting opportunity that includes all the details and rates at:
http://www.pacrimmarketing.com/ad/adopportunity/index.html.
UPCOMING MAGAZINE DEADLINES
Plan now for 2004!! Want to be a part of these books? Click here for our Media Request Form or us.
Space Deadlines:
Nouveau: Ala Moana Center Selection - March Issue - January 16, 2004
Aloha Express - Otona no Hawaii (Luxurious Hawaii) - January 16, 2004
Chikyu no Arukikata - Saipan Guidebook - January 23, 2004
Chikyu no Arukikata - Hawaii Guidebook - February 20, 2004
Material Deadlines:
Nouveau: Ala Moana Center Selection - March Issue - February 16, 2004
Aloha Express - February 2004 Quarterly - January 16, 2004 (Final deadline)
Aloha Express - Otona no Hawaii (Luxurious Hawaii) - January 30, 2004 (with color proof for checking), February 20, 2004 (Final deadline)
Chikyu no Arukikata - Las Vegas Resort - January 23, 2004
Chikyu no Arukikata - Florida Resort March 2004 - January 23, 2004
Chikyu no Arukikata - Saipan Guidebook - February 20, 2004
Chikyu no Arukikata - Hawaii Guidebook - March 19, 2004
It is not too late to call us (808-949-4592 or Toll Free 1-800-338-4502) to find out more about these upcoming media releases as we strive to find the best media available for you.
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IMPORTANT DATES AND HOLIDAYS FOR JAPANESE
1/12 Seijinshiki - Coming of Age Day
2/11 Kenkoku Kinenbi - National Foundation Day
2/14 Valentine's Day
3/3 Hina Matsuri (Momo no Sekku) - Girl's Day
3/14 White Day
Click here to see entire 2004 year.
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This news update is compiled by the staff of PacRim Marketing. We welcome any suggestions you may have to improve our email newsletter. If you are looking for more information about our award winning media, please check our media schedules online at http://www.pacrimmarketing.com/ad/adsched.html. Please feel free to contact us: Tel: 808-949-4592 or Toll Free: 1-800-338-4502, Fax: 808-942-5251. We hope you have enjoyed the latest edition of PacRim Marketing Group's Japan Market Update.
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