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Did you know...
- On the average; the Japanese visitor reads 2.5 publications.
- As in previous years of study, the Japanese visitor spends more time reading Japan-based publications than those issued in Hawaii.
- Most of the Japan-based publications polled are read for more than 1 hour and are more likely to be referred back to several times after the first reading.
- "Even the least read Japan-based publication is referred to more often than any of the Hawaii-based magazines."
- "Japan-based publications are rated higher than all Hawaii-based ones in terms of overall usefulness."
Based on results taken from 1999 Omni Trak Japanese Media Study.
Making that all important decision - Questions to ask:
- Does the publication hit your target market?
- Does the publisher have a long history and reputation of quality?
- Does the publication have a strong distribution network?
- Does the publication provide useful, current information for the reader? Or, is the information based solely on advertisers and paid "advertorial" information?
- Is your media representative knowledgeable about the Asian market? Are they in the "marketplace" (e.g. Japan) to keep up with the trends and the people?
- Does the media representative provide good, timely service?
Benefits Of Selecting Our Media
- Our media vehicles are published by established publishing companies in Japan and Asia and have enjoyed successful track records.
- Our media choices represent a diverse range of target markets and groups of consumers. Therefore, you are able to select a publication that matches the segment of the market you are targeting.
- Because consumers purchase most of our publications, the information provided in these magazines must be accurate, current, and useful. The editorial is "true" editorial, written by actual editors and writers who have first-hand experience and knowledge about the topics they are writing about.
- You have access to the latest news and trends in the marketplace from our frequent trips to Japan and Asia as well as from our publishers who are in the "marketplace".
- Your product/service/message is communicated to the editors and writers of our media, providing the opportunity to receive editorial to support your advertising.
- You will receive valuable market research information from publication readership surveys that will assist you in your marketing strategy.
- You will have the opportunity to receive editorial support, not only in our travel media, but in Japanese national lifestyle publications that we work with.
- With our close communication with each publisher, your ad will be placed in a strategic position, and not directly facing a competitor.
- You will have additional opportunities to promote your business through special promotions with our media, like reader presents and reader response cards, at no additional cost.
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