JAL Guide - Japanese Advertising Media Profile

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JAL Guide

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Contact
Katja Silveraa
808-949-4592 ext. 803

Download Media Specification
Rate Sheet

All dates and rates subject to change
Special Packages Rates available for multiple title insertions

Japan Airlines "JAL Guide" is a handy travel guide created exclusively for JAL customers. This easy-to-carry guidebook is distributed at JAL overseas offices, JALPAK travel agencies, and in the first and business class cabins on flights to Hawaii.

Media Schedule

Issue Date	Space Closing	Materials Deadline
Aug 2008	4/21/2008	5/20/2008

Circulation

150,000

Format

Annual

Distribution

JAL offices (40%), JAL In-flight (30%), travel agencies (20%) and sold in bookstores (10%)

Designation

Designated Media For Ala Moana Center

Key Benefits

Convenient size allows readers to carry it with them

Content covers all islands in Hawaii

Guaranteed minimum distribution of 150,000 copies per year

Features

This guidebook focuses on all the Islands in Hawaii with a basic introduction of the city along with JAL's recommended shops and restaurants. An extensive activity and tour guide also explains the "must see" places on each island.

Travel Characteristics

More visitors use Japan Airlines than all other carriers combined.

Advertising Rate
(Gross)

Ranges from $3,700 for a 1/2 page, 4-color ad to $6,600 for a full page, 4-color ad.

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Japan Airlines "JAL Guide" is a handy travel guide created exclusively for JAL customers.

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