Globetrotter Hawaii Guidebook I - Japanese Advertising Media Profile

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Globetrotter Hawaii Guidebook I

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Contact
Katja Silveraa
808-949-4592 ext. 803

Download Media Specification
Rate Sheet

5% off for AMC and RHSC tenants.

All dates and rates subject to change
Special Packages Rates available for multiple title insertions

Chikyu no Arukikata's Hawaii Guidebook continues to be the best selling guidebook in Japan. The fundamental reason for its success is its attention to freshness and detail that is virtually unmatched by any other Hawaii guidebook. Its convenient size makes it easy for travelers to carry it with them.
Individual merchants, retail center directories and the latest information are highlighted with special shopping sections. Activities, accommodations, sightseeing, dining and the neighbor islands are also included in their respective sections. Coupons and accompanying editorial assist readers in receiving special benefits.

Media Schedule

Issue Date	Space Closing	Materials Deadline
May 2008	2/1/2008	2/29/2008

Circulation

220,000

Format

Annual

Distribution

Sold in bookstores throughout Japan and international bookstores worldwide.

Retails for about $16.00

Designation

Designated media for Ala Moana Center and Royal Hawaiian Shopping Center

Key Benefits

Found to be extremely useful by two-thirds of the visitors surveyed.

Maintains strong name/brand recognition.

90% of the readers bring the book on their trip

Noted as compact and easy-to-carry.

Features

HIGHLIGHTS INCLUDE:
* Up-to-date shopping, dining, activities and accommodation information
* User-friendly design (color-coded sections, vibrant photos)
* Detailed maps and appealing editorial
* Valuable coupon section

Readership

Do Chikyu Guidebook readers pay attention to Advertising?
Over 80% spend quality time browsing through ads. As well as over 30% carefully read them!
READERSHIP PROFILE:
* Targets both male and female readers
* Full-time workers (an overwhelming 90%!)
* 90% take the Guidebook with them on their trips

Advertising Rate
(Gross)

Ranges from $1,200 for a coupon to $9,450 for full-page, 4-color ad. (Special rates available for multiple insertions in various Globetrotter titles.)

Coupon Insertion

Free with purchase of an ad, or may be purchased for $1,200

Back | Home>> PacRim Advertising Media >>Japanese Media

Chikyu no Arukikata's Hawaii Guidebook continues to be the best selling guidebook in Japan.

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