Globetrotter Guam Guidebook - Japanese Advertising Media Profile

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Globetrotter Guam Guidebook

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Contact
Katja Silveraa
808-949-4592 ext. 803

Download Media Specification
Rate Sheet

All dates and rates subject to change
Special Packages Rates available for multiple title insertions

The Chikyu no Arukikata Guam Guidebook provides the most up-to-date information on this popular Japanese destination. The Guam Guidebook provides information on sightseeing, resort life, activities, dining, shopping, and travel enhanced with detailed maps of the different regions of the island. Readers are presented with information on the uniqueness of Guam and its people.

Media Schedule

Issue Date	Space Closing	Materials Deadline
Nov 2008	8/1/2008	8/29/2008

Circulation

150,000

Format

Annual

Distribution

Sold in bookstores throughout Japan and international bookstores worldwide.

Retails for about $13.00.

Key Benefits

Appeals to a wide variety of Japanese travelers

Handy size makes it easy for them to carry on their trip

Readers pay close attention to advertising

Readership

Chikyu's guidebooks score high in helping readers to make shopping decisions.

Over 80% of guidebook readers pay close attention to advertisements.

Rated As

A recent Japanese media study by QMark Research & Polling of Guam ranked the Globetrotter Guam Guidebook as follows:

Highest in overall satisfation among Japanese visitors

Highest in shopping usefulness

Highest in dining and entertainment decisions

Highest read time

Highest number of references

Advertising Rate
(Gross)

Ranges from $3,300 for a 1/2 page, 4-color ad to $5,700 for a full page, 4-color ad. (Special rates available for multiple insertions in various Globetrotter titles.)

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The Chikyu no Arukikata Guam Guidebook provides the most up-to-date information on this popular Japanese destination.

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