HONOLULU — PacRim Marketing Group has named Jean Dickinson its senior director of integrated marketing. Dickinson will lead PacRim’s marketing team of multilingual specialists in Honolulu and Tokyo and will be responsible for client brand and positioning objectives through strategic communications, public relations, special events, promotional materials and advertising.
Dickinson, who has an extensive background in public relations, advertising, marketing and strategic planning, comes to PacRim Marketing Group from Marriott International, where she was area director of communications for its Hawaii portfolio. This included directing statewide public relations programs for 12 resorts on 4 islands, overseeing content and advertorial strategy for advertising, public relations and sales, planning and directing annual media calendars and serving as area lead for crisis communications and issues management.
“We are very excited that Jean has joined the PacRim team,” said Dave Erdman, president and CEO of PacRim Marketing Group, a Vector Group Company. “Her diverse background in travel, retail and consumer marketing as well as her agency and client-side experience and deep understanding of local and Asian cultures—honed from living and working in the Islands—will enhance our PR team and benefit integrated marketing communications strategies for our clients.”
Dickinson’s career also includes shopping center marketing director at Caruso Affiliated in California and 15 years in the public relations industry handling travel, tourism, and residential real estate clients, both in Hawaii and on the U.S. mainland. She also was vice president of communications and marketing at the Alzheimer's Association, California Southland Chapter for six years. Prior to that, she was a partner in a Honolulu-based advertising agency and served as editor of Hawaii Hospitality and Hawaii Food Industry, two statewide trade magazines.
About PacRim Marketing Group, A Vector Company
PacRim Marketing Group, Inc. is an integrated marketing communications firm specializing in increasing business’ share and spend of the Asian International Traveler market. PacRim’s multilingual team of experts offers strategic planning leveraging tourism and digital marketing strategies and proprietary technology. This includes: Asian-language public relations, advertising, copywriting, online marketing and social media, video production, and in-country special events and promotions. PacRim owns and provides travel-related content for its Asian language websites in Japanese myhawaii.jp
, Korean www.myhawaii.kr
, and Chinese myhawaii.cn
(HAISHA) and participates in other media ventures reaching the Asian International Traveler market.
In 2017, PacRim Marketing Group, Inc. was acquired by Vector, Inc. http://vectorinc.co.jp/en/
, Japan’s largest independent PR agency, with offices throughout Asia. The companies collaborate to create opportunities for clients by sharing best practices, resources, connections, digital PR strategies, and proprietary communications channels and platforms. Erdman, who founded PacRim Marketing Group in1990, continues to serve as president and chief executive officer of PacRim Marketing Group, Inc. and its sister company, PRTech, LLC.