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PacRim Marketing Group and PRTech among Global Tourism Experts Cohosting Marketing Summit in Spain

Published on October 04, 2017
HONOLULU, HAWAII (October 4, 2017) – PacRim Marketing Group and PRTech are among a consortium of integrated marketing agencies specializing in travel and hospitality, known as Travel Consul, hosting its first summit on October 5-6, 2017 in Malaga, Spain. The summit will bring together the industry’s key providers and up to 400 tourism marketing professionals with a focus on the latest trends and developments in marketing techniques and tools specific to travel and tourism.

Hosted by Malaga, located in Spain’s most famous tourism region, Costa del Sol, the event is also supported by the United Nations World Tourism Organization (UNWTO) who declared 2017 as the UNWTO Year of Sustainable Tourism for Development. One of the summit’s panels will delve into “responsible tourism marketing practices” and feature responsible tourism experts from Australia, Peru, UNWTO and host destination Costa del Sol.

The line-up of speakers includes renowned experts from the U.S., Europe, Australia and Asia and many of the tech brands that are shaping the industry today such as: Adara, Amadeus, Expedia, Forwardkeys, Mabrian and Sojern. Other sessions will focus on the use of new tools and techniques of data analytics to understand today’s international travelers more deeply and avoid stereotypes through precise segmentation and targeting. There is also a panel highlighting specific techniques and best practice in marketing to luxury travelers and high-spending global shoppers.

As founding members of Travel Consul, since its inception in 2014, PacRim Marketing Group and PRTech are relied on for marketing communications and digital marketing expertise within the Asia-Pacific region, particularly Japan.

Attendance to Travel Consul’s marketing summit was offered free of charge for qualified professionals with the compliments of Costa del Sol Malaga Tourism Board and Travel Consul.

Visit Summit.TravelConsul.com for the full agenda, details and registration.

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About Travel Consul:
PacRim Marketing Group and PRTech are members of Travel Consul since 2014, an international travel marketing alliance established by MMGY Global consisting of advertising, media, public relations and marketing firms spread across five different continents – all specializing in travel. The result is one communications plan from one point of contact, able to reach beyond borders and across oceans. It’s a big opportunity in an increasingly small world. For more information on Travel Consul visit: www.travelconsul.com.

About PacRim Marketing Group and PRTech, Vector Inc. Group Companies:
Founded in 1990, PacRim Marketing Group www.pacrimmarketing.com is an integrated marketing communications firm specializing in increasing business’ share and spend of the Asia-Pacific International Traveler market. PacRim’s multilingual team of experts offer strategic planning leveraging tourism and digital marketing strategies and proprietary technology. Solutions include Asian-language public relations, advertising, copywriting, online marketing and social media, video production, and in-country special events and promotions. PacRim owns and publishes the Asian language visitor guides, My Hawaii Pacific Journey in Japanese, Korean, Chinese, and English, and owns and provides travel-related content for Asian language websites in Japanese myhawaii.jp, Korean www.myhawaii.kr, and Chinese myhawaii.cn. Founded in 2004 as the online marketing affiliate of PacRim Marketing Group, PRTech www.prtech.com develops custom multilingual software and websites, and provides online, digital, and video marketing, including Asian SEO (Search Engine Optimization) and SEM (Search Engine Marketing). PRTech developed MyRez, the multilingual, online reservations booking system offered in Japanese, Chinese, Korean, and English.

About Vector Inc.:
Japan’s largest independent PR agency, Vector vectorinc.co.jp/en/ specializes in content development and strategic integrated communications and marketing consulting and implementation using high tech, digital marketing communications, social media, and video production. Vector was founded in 1993 and has focused on public relations and communications since 1998, establishing a video business in 1999. Its newswire distribution service, PR Times, was listed on the Mothers (Market of the high growth and emerging stocks) section of the Tokyo Stock Exchange in March 2015. In 2014, Vector established News Technology, Inc., a joint venture with MicroAd, Inc. and was listed in the First Section of the Tokyo Stock Exchange. Vector has offices in Tokyo, Hong Kong, Shanghai, Beijing, Jakarta, Bangkok, Ho Chi Minh, and Taipei. Vector owns PRTimes, NewsTV, and VideoWire (a newswire service enabling the creation and distribution of original online video content) as well as numerous other media companies in television production, advertising, and web animation, and websites. Vector was recently ranked the highest of all Japanese public relations agencies in the Holmes Report’s World PR Report.